A move to the other side of the table
On October 3, 2013, I decided to make an entrepreneurial jump. I resigned from a mid-size Kansas City law firm and became a full-time entrepreneur. I had spent years helping entrepreneurs and freelancers document their deals, minimize their risk, and maximize their chances of success. But I wanted to be on the other side of the table – the one making decisions and creating deals myself.
I sold my legal marketing company at the end of 2018 and today I spend part of my time representing Kansas City startups, freelancers, and small businesses through Venture Legal and part of my time building Contract Canvas, a digital-contract platform for creative professionals. I absolutely love working on two companies at the same time because it gives me the opportunity to do different things every day and the ability to provide incredibly practical advice to my law firm clients.
A different approach: Forward-Thinking “Horseback Law”
A common complaint about the legal industry is that it is out of date and doesn’t keep up with modern business trends. There’s a lot of truth to that which is why I’ve done everything I can to make Venture Legal more like a business and less like a law firm.
My pricing is transparent and I use fixed-fee, project based billing whenever possible. I also use many of the same tools as you: DocuSign for electronic signatures, Xero and Stripe for online billing, Dropbox for file storage and sharing, and Asana for task management.
Perhaps more importantly, we approach your legal needs from a different angle. While many attorneys focus on reasons you can’t do something, we try to provide “yes if” answers rather than just answering “no.” You’ll probably also like our use of what Google calls Horseback Law.
Creating what clients want
I always pay attention to what clients want from their attorney.
Rather than billing in six minute increments, I’ve standardized many of my services into “legal packages” and even include them on this website (I even list typical fees for many of them). And for entrepreneurs that aren’t ready (or don’t need) to hire an attorney, I even sell downloadable contract templates in the Venture Legal Contract Shop.
At the end of the day, I just want to make it as easy as possible for you to create a sustainable business.